Google to restrict modern ad blocking Chrome extensions to enterprise users
In a response to the overwhelming negative feedback, Google is standing firm on Chrome’s ad blocking changes, sharing that current ad blocking capabilities will be restricted to enterprise users.Google is essentially saying that Chrome will still have the capability to block unwanted content, but this will be restricted to only paid, enterprise users of Chrome.By allowing in-depth ad blockers to continue to function, they’re allowing for a direct, negative impact on their largest revenue stream. Chrome’s enterprise users get an exception because they’re a separate revenue stream.