I just signed up with 1010, actually the price was pretty similar (for the plan I was interested in) to others. 299 for 800mb, no tunnel fee, no vas, full rebate on phone pre-pay over 24 months. I did the figures at the time and the total deal was actually cheaper than Smartphone and one2free and and only slightly more than 3 as far as I remember, by the time you calculate all the ins and outs.