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  • 1 Post By East_coast
  • 1 Post By imparanoic
  • 1 Post By hullexile
  • 2 Post By kimwy66

XiaoMi is Dead Long Live Mi

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  1. #1

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    XiaoMi is Dead Long Live Mi

    XiaoMi have just changed their international site to www.mi.com.

    Is the world ready to accept a Chinese durable consumer brand?

    imparanoic likes this.

  2. #2

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    Those 2 letter domain names must be worth a fortune.


  3. #3

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    Quote Originally Posted by East_coast:
    XiaoMi have just changed their international site to www.mi.com.

    Is the world ready to accept a Chinese durable consumer brand?

    Had this conversation with some private equity guys specializing in China a few weeks back. Short answer is, "Yes." One could argue that Haier and Huawei are already accepted worldwide brands, but they're utilitarian, unsexy categories. XiaoMi got a lot of love with the Mi3, but they'll have to change their marketing model to go global. In short, they spend next to nothing on marketing so they can produce a winning specs/price ratio. This is crack to gearheads, but misses the average consumer. With only two handset makers really making any money worldwide XiaoMi has their work cut out.
    Last edited by huja; 22-04-2014 at 11:16 PM.

  4. #4

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    There are a bunch of solid Chinese phone manufacturers out in the market now including Mi, Oppo, Meizu (sp?) just to name a few. Then add in the new oneplusone (or whatever its called).

    And then you have the big boys like Huawei and ZTE.


  5. #5

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    sino orientated/inspired/transliterated names rarely make sense in an international market, all the huawei, geely, won't dent the international markets with names like that

    name change to mi is very sensible more

    East_coast likes this.

  6. #6

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    Quote Originally Posted by huja:
    Had this conversation with some private equity guys specializing in China a few weeks back. Short answer is, "Yes." One could argue that Haier and Huawei are already accepted worldwide brands, but they're utilitarian, unsexy categories. XiaoMi got a lot of love with the Mi3, but they'll have to change their marketing model to go global. In short, they spend next to nothing on marketing so they can produce a winning specs/price ratio. This is crack to gearheads, but misses the average consumer. With only two handset makers really making any money worldwide XiaoMi has their work cut out.
    Haier always looks like the favourite to go global. If they had purchased Maytag all those years back they could have made more of an impact in the US than wine coolers and improved the quality of American white goods. They have aquired Sanyo appliances so more penetration in Asia.

    Everyone knows phones are made in China (The USA has never had a mobile phone manufacturing capability) so perhaps adoption of a Chinese brand will be easier in this category if kids start to look for features & quality v price.
    Last edited by East_coast; 22-04-2014 at 11:28 PM.

  7. #7

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    Quote Originally Posted by imparanoic:
    sino orientated/inspired/transliterated names rarely make sense in an international market, all the huawei, geely, won't dent the international markets with names like that

    name change to mi is very sensible more
    People soon get used to foreign names: Samsung, Toshiba, Hyundai, etc.
    wayland likes this.

  8. #8

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    Quote Originally Posted by transit:
    Those 2 letter domain names must be worth a fortune.
    Here's your answer - £1 million a letter. http://www.independent.co.uk/life-st...s-9286548.html
    East_coast and transit like this.

  9. #9

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    Xiaomi are amazing. Innovative products at low prices.