I blame big companies because they begin the process which consumers then almost unknowingly buy into. I've alluded to it a little in the thread about plastic bags where in the past people carried their own bags anyway and markets used paper bags only - supermarkets started using plastic bags for 'convenience' (theirs) and quickly consumers take free plastic bags for granted.
Big Companies tend to use empty random word slogans that give the impression they are an individual that cares about YOU. They don't - they care only about profit and anything they do is simply calculated to maximise profit and nothing more. That's why I blame big companies. I wrote a nice long piece once about a man who sold potatoes to supermarkets that illustrated the harm a big corporation does - but I'm buggered if I'm typing it all out again after losing the damn piece when I had my lappy nicked last year. You can read Joel Bakan's 'The Corporation' though if you wish.