I ditched cable and nowtv for Maige service. Its not a completely legal service and it does have some reliability issues, but 388 channels offers much more than both now and icable. Also the picture quality much better since icable and now are still in the dark ages transmitting SD and 4:3 signals for many of their channels.
Cost for maige is $2500 for first year (includes box) and then $600 per year after that. Being an illegal service could dissapear any time, but it has shown a lot of resilience especially since nowtv cried to the cops during the world cup and they tried to shut it down but failed. I just enjoy it while I can and only go back to now as a last resort.