Has anyone recently used Hong Kong Post Circular Service (HKPCS) - how were the results

[hk.main]

Thinking about using a multi-pronged marketing strategy to promote some "Youtube storytelling" lessons. We'll go through various stories, and recreate various scenes, effects, memes etc. to help students master the basics of video editing.

I'm considering using:

1) Facebook ads targeting parents who live nearby with kids from 6 to 17 years old. I believe these ads will also run on instagram - which is actually where I think they might have the most potential success.

2) HKPCS to promote in my local area

3) Maybe also some on-street marketing, but I'm still trying to figure out the logistics of this one. For example, hiring part-timers to sit/stand in high-traffic areas with informational signs concerning the lessons etc.

For anyone who has used HKPCS recently, please share your experience - was it worth it?

Haha, and for anyone with comments or suggestions about other marketing methods, I'm all ears.
Thanks!

[emx]

promote some "Youtube storytelling" lessons.

In English or Chinese?

1) Facebook ads targeting parents who live nearby with kids from 6 to 17 years old. I believe these ads will also run on instagram - which is actually where I think they might have the most potential success.

Nearby where, are you focused on locals or ?

[hk.main]

In English or Chinese?



Nearby where, are you focused on locals or ?

Entirely in English. Both locals and non-locals welcome, though the classes might mostly be segregated depending on English ability.

Tuen Mun - haha, so probably not the ideal spot for many non-locals.

[emx]

Just stick with FB and IG promotion for now, any letter box drops will be a waste in Tuen Mun.

[hk.main]

Just stick with FB and IG promotion for now, any letter box drops will be a waste in Tuen Mun.

What if the letter drops are done using their geodemographic segmentation tool?

Btw, have you used the service before, or...?

Either way thanks a lot for sharing your ideas.

[shri]

Survey your own location and see how many folks have opted out of circular distribution.

Seems like 50-60% of the mailboxes have the no-circular sticker in our building.

Make sure you have unique tracking / discount coupons / or domains / QR codes / landing pages for your test runs to figure out what your ROI is for each medium.

[hk.main]

Survey your own location and see how many folks have opted out of circular distribution.

Seems like 50-60% of the mailboxes have the no-circular sticker in our building.

Make sure you have unique tracking / discount coupons / or domains / QR codes / landing pages for your test runs to figure out what your ROI is for each medium.

Definitely a good idea to have ways to track the ROI for each medium. Thanks.