There are way too many exciting fashion Meccas here and across the border. Good luck with your survey!
2) Not for one item, and not at all if there's a pop up store. You should incur that in the selling price, albeit reasonably charged.
4) Nah, I think it's a stupid gimmick for idiots after brand chocolates/sparkling wine.
5) All welcome, but "stylish and unique" comes in many forms. I'll judge it for myself. As I said there's a wide spec of segmentation which one is able to position better than the other equally to other consumables.