Hong Kong Airlines is pretty much the ATV of HK aviation.
War in the boardroom while employees can’t get paid on time.
Their long haul ambitions doomed the company. They operate a rather profitable Asia network but their long haul services are facing trouble.
One of their failed routes for instance was HK - Moscow which they flew in business class only (!) planes (for reference even Cathay doesn’t fly to Moscow anymore).
Their long haul network lacks recognition from business travellers which arguably makes up the bulk of the passengers. They don’t benefit from an alliance since they aren’t in one, limited codesharing operations especially stateside.
It’s a shame they sold off HKExpress, which, as HK’s only budget carrier, is a huge asset. I’m not airline business specialist but it would have been wiser in my opinion to keep the budget airline and abandon the full service carrier model if things got that bad. At least they’d be able to complement Cathay Pacific instead of competing directly.
I’d agree with TeachHK, they are doomed.