Typical generation Y attitude -"why the hell should i"
As mentioned in a previous post you need to do a bit of time in the trenches -doesn't mean you have to like it though -having a bit of a laugh at the bosses expense often helps-there is usually a lot to laugh at with these guys
anyway i would say "harden the ---- up"but it is an open forum
good luck and i guess if you really don't like it then leave-life is too short
going to HR would be a monumental blunder by the way