it's not such a big deal really. found that the face thing is greatly overstated. people in hiring positions generally don't want to bother with those they won't get on board, this rule transcends regional divides. it is true flattery's occasionally a tactic here more than in western-themed places.
as for Nikki and the bears, it's an ad for Prime Credit. they have some of the worst commercials out there, especially that annoying guy romancing his lady with violings, horses etc (the casanova loan). both make no sense at all, except you get to see Nikki in her underwear.