Couple of updates to this. I made a bunch of incorrect assumptions before buying this, but overall the unit is great:
It works fine just by using the "on" button without the phone app as stated by @james_local.
It's mapping function is vastly better than cleaners that wander about randomly- it navigates hallways and separate rooms very efficiently.
Originally I had intended to store it under the sofa. The sofa is higher than the vacuum (which measures at 9.5cm) but the sofa is not high enough for the charging dock, so now it's sitting out in the open. Bummer.
The robot can get into my bathrooms, but they can't get out because of the lip in the floor. I'd thought I could make a little ramp to fix this, but discovered that the way the bathroom doors fit into the frame makes this impossible.
If you want the magnetic strips to block off sections of your flat, you have to buy them separately. I had thought they came in the box.
And back to @shri's first question, I have doubts about how well this would handle pet hair. The brushes would need frequent cleaning and the dust bin is quite small. My guess is that you'd have to empty it every day if you had a dog that shed a lot.