Sure thing Khema.
It's about having a close-knit cohort of female participants who train together regularly for an eight-week period, with the goal of improved body composition as the focus.
This is complimented via a private online forum with trainers and mentors, and fortnightly workshops to provide further education. It is essentially a community of girls who support eachother with positive body perception.
I agree - the words "new" and "fitness" can get thrown around a lot.... The point of difference here is the community ascpect and support framework - not just the training.