Pure isn't about the view. It's a first-class gym through and through. It's by far the best gym experience I've ever had - from the condition of the gym and equipment to the quality of the staff. For instance, I've heard so many horror stories about the staff at California that this alone makes paying more for a quality gym like Pure worthwhile. In the end, you've got different gyms with different prices and offerings, and that's fair enough. Pure may be too expensive for some people, but it's certainly not expensive just for the sake of it. The best analogy I can make would be to hotels - some people just want a room and a bed, while others are willing to pay more for extra quality. To my mind something like California would be a three-star, while Pure would be a five-star. Now it's up to each person which level of quality they are willing to pay for, but there is a difference.