Cathay Pacific's Social Marketing Agency?

[dipper]

My favourite social media marketing PR disaster was Rentokill's where they managed to combine getting caught blatantly lying in a press release which blew up live on Twitter in conversation with the popular Ben Goldacre of Bad Science with a simultaneous intrusive and unpopular twitter following campaign, complete with patronising press releases when they got caught. Absolutely splendid.

Rentokil make dodgy claims about imaginary bugs – Bad Science
Our Recent PR – A Clarification And An Apology | deBugged
Why Is @Rentokil Following Me? | deBugged

[AIP]

Global online marketing manager: alastair bullock / [email protected]

Drop him a line and ask before you put such "nonsense" up...

[Char Siu King]

Maybe it's some overly eager employee in their marketing team? I really doubt UM would be responsible for it, but if they are it would have to be based on a brief directly from Cathay. McCann Erickson are the creative agency and I'd think they have much better things to do than spamming, and like UM, it would be highly unusual to go behind the client's back. These agencies rarely do anything withot a detailed brief. Ultimately Cathay is responsible. Best drop Ali Bullock a line.