Agree with The Brit. By switching AdBlock on and off you can see that content is now about 40% to ad space 60%, used or unused, on the inside pages. It's your site so fill yer boots eh. Just makes the site a sea of white with all this chunky mobile required stuff dotted about. Which is naff IMHO. Designers should design, this one has just cut and pasted.
I am sure eyes will get used to it in a short while but now .. just makes you want to puke. But it's a business .. right? More ads more money. Yada Yada Yada.