South China Morning Post: Rebranding China Abroad - SPIEGEL ONLINE
Its largest market is now the United States, which is home to every third reader. Only one out of five readers is located in Hong Kong. SCMP still isn't profitable, but it doesn't have to be either given that Alibaba has also bought something else for the paper: time....that's why Beijing is now pumping billions into a state-steered media apparatus that is supposed to spin the story of China's miracle to foreign audiences.