In the US, these two related brands, both under the A&F umbrella, are marketed toward the university and pre-university crowds, respectively. And in the past the brands, especially A&F, propagated "whiteness" as evidenced by the many lawsuits and backlashes against the company. There have even been A&F tee shirts sold specifically mocking people of Chinese descent. That seems to be less of an issue today than years ago but I'm seriously curious, why adults in HK choose to wear these brands. If you walked into an A&F or Hollister store in the US, the only folks 30 and over you see in the stores will be ones buying it for their kids. No adult, regardless of ethnicity, would been seen in A&F or Hollister wear. Yet in HK, adults 30 (age loosely defined) and above see it as another lifestyle brand. I'm wondering if its intentional respositioning on the part of the company's brand marketers or just some trend locals have started without knowing the history and the positioing of the brands.