All speculation and pulling examples out of thin air.Original Post Deleted
How does the Appliance Business compare to other competing manufacturers in the same category? I think this would be a better indication to performance. Though it's still not clear cut.
As you know a rice cooker is only one category in the Appliances Segment. Made up of air cons, vacuum cleaners, fridges, ventilation, washing machines, air purification, kitchen appliances (which the cooker is a part of) etc and even batteries and bicycles.
Who's to say another category or categories are holding up the Kitchen Appliances business?
I think you need to make contact further to ask about rice cookers in particular and the margins associated with the different sku's on offer.
Hmmmm, obvious? You seem to be making assumptions on the performance of a segment. Maybe you were dazzled by the IR presentation then to make that assumption.Original Post Deleted
Really? Ignorance?
Yes, and my many years of working in manufacturing, product development, R&D development, developing pricing strategies, marketing, promotion and advertising on consumer products (and in particular for kitchen applicances category.....)
What you have stated is not clear cut and hence why I challenge your assumptions.
Last edited by virago; 12-07-2013 at 01:15 PM.
Basically HK$500 gets you a conventional cooker with no electronics.
HK$1500 gets a nice digital cooker which is more reliable for frequent use and has timer functionality. There's a kickstarter project for a device to implement timing for conventional cookers.
HK$4000 gets you super sized 10-cup cookers which should be beyond normal family needs.
I don't think any of them are useful enough to keep the water in a separate container until cook time so the rice doesn't saturate and end up like sticky rice.
Last edited by MrMoo; 15-07-2013 at 05:53 AM.