How Chinese brand Heytea appeals to youngsters
Mainland Chinese tea chain Heytea spawned a three-hour-long queue when it opened its first Hong Kong shop in Sha Tin recently, showing how pop culture on the mainland is getting widely accepted among young Hongkongers.To keep a tight control on quality, all Heytea shops are directly operated by the company itself, rather than relying on models such as franchising.https://www.youtube.com/watch?v=OUauKtSa5q0With less than 100 shops across the nation, Heytea’s sales revenue already topped 1 billion yuan last year.
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