Hong Kong promotion .... China will be proud

[SirNotAppearing]

Full page print ads in Canada. Going for the senior crowd, I guess.

[HSY]

Hiking got mentioned. Twice. Even BBQ.
@Peaky - no beaches =/

[alexdown]

[shri]

I guess they hired a media agency to do some global ad buys for them.

[seirin]

Last year, the amount of ads on facebook/ig promoting hong kong as a tourist destination while non-residents were banned was astonishing.

I wouldn't bet on Hong Kong regaining its position as a transit/tourist hub for westerners - read the comments on any articles about hong kong on the travel blogs and it feels like there's a wumao army against hong kong/china.

[FrancisX]

I guess they hired a media agency to do some global ad buys for them.

Then they should be fired.

The Lisbon tram one was terrible. Completely wrong format for an ad of that nature. I was sat watching it roll by and my immediate thought was "who is the audience for this?" A mass platform for a niche advert - makes no sense at all. But the media agency won't care. They didn't do the creative - which was the worst part - and they got paid anyway.

This government knows absolutely nothing about advertising and PR. Money down the drain.

[Edwardstorm]

This government knows absolutely nothing about advertising and PR. Money down the drain.

It’s a pretty common theme for the Hong Kong governement. They probably get paid more then any other government in the world yet they know absolutely nothing about promotion, covid, vaccination, housing, IT, massive infrastructure projects Etcetc

[shri]

They didn't do the creative - which was the worst part - and they got paid anyway.

This government knows absolutely nothing about advertising and PR. Money down the drain.

I suspect these days that the creative bits are handled by ISD (this includes some of the creative press releases too) out of an office in Sai Wan. You can almost differentiate that press release A has come from the legacy side and B has come from the patriotic side.

[FrancisX]

I suspect these days that the creative bits are handled by ISD (this includes some of the creative press releases too) out of an office in Sai Wan. You can almost differentiate that press release A has come from the legacy side and B has come from the patriotic side.

No doubt. That press ad above is so wrong. Feels like something that would be rolled out by a third tier Chinese city. No international agency could produce that even on its worst day. The narrative of a 'new era' immediately suggests a negative. Weren't things okay before? If that was on the website of HKTDC or InvestHK then I'd get it because they are tripe, but it has no appeal whatsoever to a sophisticated international audience.

[East_coast]

No doubt. That press ad above is so wrong. Feels like something that would be rolled out by a third tier Chinese city. No international agency could produce that even on its worst day. The narrative of a 'new era' immediately suggests a negative. Weren't things okay before? If that was on the website of HKTDC or InvestHK then I'd get it because they are tripe, but it has no appeal whatsoever to a sophisticated international audience.

But even mid-tier cities in China haven't been pumping out such bilge for a longtime. Far too much waffle and has all the buzz terms needed for Beijing but probably of little interest to outside business.

If you can't be concise about what makes something something then you probably don't know.