Broadly agree with wtbhotia. Need more information, but if it is a "big development" with "loads of this apartment type", there will generally be less room for negotiation than there would be otherwise. Reason for this is that landlords have an incentive to be "honest" in their asking rent (no prospective tenant will ever look or bid for the place if there many similar and cheaper units available). For instance, in developments like the Belchers, Bel-Air, etc. asking prices are generally only 10% (at most 20%) above recent actual transaction prices, giving an idea of the potential for negotiation.