You can include rent, management fees, government rent, rates. Usually when you rent an apartment you pay rent inclusive of those other costs.
You cannot charge 'services' to rental reimbursement. I also doubt very much the landlord would want to include much more unless they are having problems renting the unit, as imagine if your internet wasn't working properly or the cleaning services weren't up to standard - just more trouble for them to deal with.
You can negotiate furnishings and appliances into the unit which will then be reflected on an appendix to the Tenancy Agreement.