Pity Tim Horton's has gone downhill for awhile with the switch from doughnuts made in-house and the change in coffee blend.
The current Timmy's isn't the Timmy's that most people have lived / grown up with, so here they go trying to make some bucks off their previously earned reputation. Newcomers won't know what they're missing though.
You must have been living under a rock. Haven't you heard? China is the future, biggest market in the world, must enter at any cost or lose out. Can...only...be... successful!!111Original Post Deleted
Tim Hortons is a brand that only Canadians can enjoy, possibly because they grew up with it. The coffee is truck stop coffee and the donuts are completely completely average.
I guess the brand for Canadians is somewhat akin to Vegemite to Australians.