Seriously worth a read if you're into following US politics, marketing, advertising and whatever else goes into the sausage.
In my learn something new every day file, the OODA loop.
https://www.newyorker.com/magazine/2...-against-trumpThey have studied a combat technique, developed after the Korean War, called the ooda loop—Observe, Orient, Decide, and Act—in which a fighter outmaneuvers an opponent by processing and acting on information quickly, rather than waiting to develop a definitive assessment. Such a rapid offense is meant to disorient and overwhelm a target.
The Project’s strategists metabolize news quickly enough to create spots within hours, or even minutes, of an event. In June, after Trump timidly descended a ramp at West Point, and struggled to lift a drinking glass to his mouth, the Project combined footage of the appearance with other videos of him looking feeble, and released “#TrumpIsNotWell.” The viral spot subjected the President to one of his own tricks: he mocked Hillary Clinton when she stumbled in 2016, and constantly suggests that Biden is senile. Trump was soon wasting time at a campaign rally defending his ability to walk and to drink water.