About 20GB of texts, email and other communications leaked The Guardian which has shared them with the ICIJ...

Quite revealing how deep their political reach was, specially in the EU.

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“Right now you are seen as aggressive,” the prime minister of the Netherlands, Mark Rutte, told Uber’s founder, Travis Kalanick, in 2016, according to meeting notes. “Change the way people look at the company” by stressing the positives, Rutte advised. “This will make you seem cuddly.”
To spread its message, Uber and an advisory firm compiled lists of more than 1,850 “stakeholders” — sitting and former public officials, think tanks and citizens groups — it hoped to influence in 29 countries and the European Union, the documents show.
When Uber needed political muscle to move into a city, it hired former government officials to lobby former colleagues. When accused of breaking rules, the company solicited customers to serve as grassroots lobbyists and sign “save Uber” petitions. And when its agenda seemed in need of a scholarly push, it paid friendly academics to produce favorable research.