JBL,
Seems that u have been Donald Ducked! Welcome to Hong Kong.
On a serious not there is very little consumer protection in HK and what there is seems to be differentially applied. If you are not a legal resident then u have practically zero rights - interested to know how you entered into this contract without an HKID card?
Caveat Emptor is the order of the day.
As Shri pointed out earlier - put an advert on Geoexpat and see if someone is interested in taking it over. For sure you won't get the full amount but at least is better than giving it all away to the already fantastically monied owners of PURE.