Okay - I have been working with Google Ads/FB Ads but not getting the expected results.
I can think of a few reasons:
1. Low spending amount - since bootstrapping - Can't afford much but I am spending the most on here
2. Bad keyword targeting - But I think they are what I need and I did my research in my competition - Similar keyword but they have the resources.
I have just hired a small but somewhat decent company to work on my IG - They have their way of working which I believe in.
My question is how do you make an impact and get the customer's attention to purchase your product/services.
I have a few ideas which I can implement:
1.Create 10-15sec TVC in my targetted country's language (Mostly with a short story - Thai Ads Style)
2. Hire Part-Time local staff in the countries I am targetting and do the "old-fashion" way of distributing flyers or holding A3 cards at airports (Travel Related Business targeting Tourist Coming to Hong Kong) overseas whenever there is a direct flight to Hong Kong and then having people standing at the arrival halls.
I am also working with Airlines, Travel Agencies (online & offline) for cross-promotion and offering discounts to their customers if they purchase my product and vice-versa.
I understand all of the founders of a start-up have high hopes and do think their product/service is "ground-breaking" "innovated" "Best" but from what I have seen, tested and researched my services do impact the quality & experience of tourist coming to Hong Kong
So with limited capital, no investment or co-founder, bootstrapping - What can I do to make an impact?